Fair Trade USA is building on the momentum of the past 12 years to bring greater impact to farming communities. Our new vision—Fair Trade for All—is an innovation strategy that will double U.S. sales for Fair Trade producers by 2015. This bold new vision will:

• Strengthen farming communities by investing in cooperatives and partnering with others to provide more impact;
• Innovate the Fair Trade model to include more people in more communities around the world;
• Ignite consumer involvement to increase awareness and sales in order to build the Fair Trade movement.